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Paid Search Director

About Wpromote

Here at Wpromote, one of the nation’s leading digital marketing firms, we invite you to “Think Like A Challenger” and push our clients to take on the 800 lb. gorillas of their industries. Our crew of 300+ digital marketeers breathes in marketing and exhales ROI, and we challenge our clients and ourselves each and every day to surpass yesterday’s expectations! Our award-winning campaigns have helped hundreds of companies from startups to Fortune 500 brands thrive. If you’ve heard of Toyota, Verizon, Dickies, TOMS, Wienerschnitzel, or Zenni Optical, you’ve heard of our clients. And we want you to join us in making our clients even better.

The Perks 

If you’re not already convinced, our amazing perks have made us one of the Best Places to Work in the US two years running according to Ad Age, and one of Los Angeles’ best places to work 5 years in a row. Here’s why:

  • 80% coverage of basic medical, vision, and dental insurance.
  • Traditional 401k and/or Roth 401k matching.

 

You Will Be

  • Managing a team of 6-8 account managers by guiding paid search strategy, identifying account opportunities and obstacles, and developing communication skills
  • Closely overseeing and facilitating the onboarding of new accounts that fall under direct reports
  • Interfacing with direct reports’ clients to collect feedback, articulate value, present strategy and strengthen the relationship
  • Providing bi-annual performance reviews and customized professional development plans for direct reports
  • Maintaining the ability to train account managers on all paid search fundamentals, including media planning, campaign building & optimizing, reporting, platform nuances, and data processing & analysis
  • Coaching direct reports on foundational skills, including clear communication, expectation setting, rapport building, active listening and conflict de-escalation
  • Continuously refining and updating the training process and materials for new hires
  • Leading paid search-related discussions and partake in internal or public speaking opportunities
  • Maintaining sufficient knowledge of core digital marketing channels, including social media, SEO, content marketing, email marketing and programmatic
  • Assisting sales team on audits, decks and pitches for prospective paid search clients
  • Improving business processes & workflows to better enable collaboration & efficiency between account managers, clients, and business units such as accounting or marketing
  • Report to General Manager and other upper executives on key client service pillars: same store growth, retention, new business and partnerships
  • Identify critical client/account issues and escalate them to appropriate executives in timely manner
  • Anticipating the needs of the General Manager and provide concise, actionable information on account opportunities, account obstacles and direct reports
  • Directly manage one high profile account to stay current on applicable technology, tactics and industry trends
  • Using the account to test and learn new strategies, features and platforms and share findings with paid search department

You Must Have

  • 5-7 years of experience working in paid media advertising comprising of media planning/buying in paid search within an agency/client environment
  • Minimum of 2 years prior staff management with development and mentoring experience
  • Extensive experience developing, optimizing, analyzing, and reporting on paid search campaigns
  • Experience with data analytical tools such as Google Analytics
  • Strong working experience Google suite, Excel, Powerpoint, Keynote, Asana
  • Experience with creating paid search customer acquisition campaigns for a diverse range of clients and verticals (Ecom/retail and lead gen preferred)
  • Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
  • Bachelors degree in communications, Advertising, Marketing or related discipline
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