View Our Website View All Jobs

Head of Paid Search

The Perks 

If you’re not already convinced, our amazing perks have made us one of the Best Places to Work in the US two years running according to Ad Age, and one of Los Angeles’ best places to work 5 years in a row. Here’s why:

  • 80% coverage of basic medical, vision, and dental insurance.
  • Traditional 401k and/or Roth 401k matching.
  • Quarterly team social events, birthday celebrations, chili cook offs, holiday half days and summer half day Fridays, and more.
  • Yoga sessions two times a week to help you de-stress and recharge. Stretch it off; it’s the new norm.
  • Unlimited PTO and an innovative Work From Anywhere policy that gives our employees freedom to stretch their wings - and catch the cable guy.
  • Coffee, tea, juice, and cereal. A vending machine that has every snack imaginable.
  • Fresh fruit Mondays, Veggie Tuesdays, Yogurt Wednesdays, Throwdown Thursdays, and Bagel Fridays!
  • Dog friendly office. Seriously.
  • Beautifully designed and modern office: standing desks, outdoor seating, courtyard, and breakout rooms.
  • Break time: ping-pong, shuffleboard, and Bocce ball. Any time is break time.
  • But wait, we have more! We have electric full body massage chairs so you can work while getting a massage.

The Role

We are looking for our next Head of Paid Search to oversee our largest department and continue to expand our team in multiple offices! If you are a strong leader who can showcase a commanding presence in the boardroom and equally demonstrate a passion for coaching and mentoring all levels of your team, then this is your perfect match! You will be hands-on in overseeing strategy, driving innovation, all while supporting and pushing an already strong, driven, and talented team to continue developing their search and digital marketing expertise, business acumen, and leadership skills.

You Will Be

  • Managing a team of 50+ individuals, directly supervising 6 Directors.
  • Working with Directors to determining the correct roles, responsibilities, and expertise needed to scale and grow paid search practice. Managing the recruitment, retention, and professional development of the department.
  • Leading paid search strategy with emphasis on holistic, full-funnel approach.  Serve as agency lead for all search POV’s
  • Providing growth mapping & goal setting, and performing bi-annual formal performance reviews. A major focus will be on team building, cultivating individuality, physical and emotional well-being, and personal development.
  • Working directly with CEO, CRO, and SVP’s of Marketing and Client Services to spearhead agency new business and PR initiatives including Forrester interviews, conference attendance, content development for industry publications, audit/sales pitches, case studies, etc.
  • Driving paid search work for clients, including strategy development, tactical expertise, and measurement of search programs.
  • Identifying and determining paid search opportunities for all clients as they align with their digital marketing goals and strategies.
  • Accountable for the quality of all paid search plans/strategies/services delivered to clients as well as client satisfaction.
  • Acting as a central resource for information related to paid search – facilitate collaboration, knowledge sharing, and encourage the groundswell for paid search across teams and offices.
  • Acting as key liaison with department heads, executive leadership, and account teams, to ensure investment and strategy alignment.
  • Partnering with the creative teams for acquisition and the product teams focused on acquisition experiences on websites, to ensure managers are providing innovative solutions and strategies to end clients and sharing learnings with the team and agency.
  • Partnering closely with internal stakeholders to capture and share learnings, providing thought leadership pertaining to emerging trends in search and collaborate on supporting and reaching holistic agency goals.

You Must Have

  • Minimum of 6-10 years of experience in the development and implementation of media planning and buying strategies within the advertising industry. Specifically within Digital media with a focus on Paid Search in Google & Bing
  • Bachelor's degree (BA/BS). A Master’s degree in a related field is a plus.
  • Minimum of 4+ years of prior staff management, development and mentoring experience
  • Demonstrated ability to build and lead teams in a highly collaborative environment to develop and execute paid search strategies, plans, and programs for clients in a variety of industries.
  • Created high-level paid search strategies and integrate them into the overall marketing plan across various search platforms
  • Deep knowledge of all aspects of the search space: platforms, vendors, measurement, content creation, media, technology, UX.
  • Strong Understanding of creatives to drive direct response results from consumers that will achieve target CPAs
  • Proficient knowledge with Google & Bing ad planning/buying (self-serve)
  • The proven ability to be innovative and strategic in creating and managing a paid search discipline within an agency/business; including budget management resource planning
  • Experience scaling paid search customer acquisition campaigns for a diverse range of clients and verticals (Must have: ecomm, retail, and lead gen experience Nice to have: hospitality, entertainment, financial services)
  • Working experience managing multi-million dollar yearly media budgets
  • Ability to perform media performance analysis using statistics and experience in identifying trends on large data sets (you can use pivots and VBA) and A/B and/or multivariate testing of ads and landing pages
  • Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI
  • Willingness to monitor campaigns as needed outside of operational hours
  • Knack to delegate efficiently and manage internal media teams in the development and execution of effective plans for clients.
  • A track record of participating in successful new business pitches.
  • The ability to use consumer insights data, platform performance, and key paid search trends to inform the development of strategies and plans.
  • Strong time and project management skills, with the ability to identify and respond to situations rapidly
  • Excellent oral, written, and interpersonal communication skills; including strong presentation skills
  • Active Paid Media certifications preferred
Read More

Apply for this position

Required*
Apply with
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

150
To comply with government Equal Employment Opportunity / Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.
Gender
Race/Ethnicity

Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status
I IDENTIFY AS ONE OR MORE OF THE CLASSIFICATIONS OF PROTECTED VETERAN LISTED ABOVE
I AM NOT A PROTECTED VETERAN
I DON’T WISH TO ANSWER

Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 1/31/2020
Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities.i To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Please check one of the boxes below:

You must enter your name and date
Your Name Today's Date
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.


iSection 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.


PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Human Check*